How to use Facebook to announce a LODD
Line-of-duty deaths require thoughtful planning on how to use Facebook to announce the loss of life and share information
Nov 8, 2018
A line-of-duty death, like other types of sentinel event, is an unexpected occurrence that immediately impacts operations and likely initiates a sequence of events, such as investigations or a memorial service, as well as media coverage. Regardless of a department’s size or capacity to issue news statements, civilians, reporters and other emergency responders will seek out information and photographs on the department’s Facebook page.
A LODD is unpredictable, but like any other low-frequency, high-consequence incidents, pre-planning is critical to how your department will communicate with personnel and to the public. The following ideas and tips are based on observing department communications after dozens of LODD. The intent of the tips is to lighten, even by a small amount, the burden of tasks that will rapidly become all-encompassing for department officers and officials.
Of course, meeting the needs of media is secondary to the operational continuity of the department and the emotional support of its members. Nonetheless, there will be a thirst for information from the community you serve and the fire and EMS communities to which you belong.Click here to read full FireRescue1 article